Youtube Narnia: It Exists, Believe Me.
I already know what you’re thinking, “what the f*ck is she talking about. Youtube Narnia? Has she lost it?” Okay, here’s the deal. For someone who mumbles when sober, and speaks in analogies a little more than a 22 year-old should, I’ve found something that requires your full attention (well, okay 75% of it will do). I discovered this magical wave of sounds randomly one night at home (this is due to the fact that I had to wake up at 5am for work, and my hangovers these days are the equivalent to being in a body cast.)
It all started when I logged onto Youtube to watch videos of Purity Ring. Actually, it was this exact video^. With over 6 million views, I’m almost positive you’ve probably heard this track or have seen it pop up on your news feed. After reading nothing but great things from their Pitchfork set at SXSW, you should expect to see/hear more of this “future pop” duo…well, in the future.
So back to my so-called mystical experience. I couldn’t help but let my eyes wander to the sidebar where you will find a list of youtube videos that are generally of the same artist, genre, etc. What caught my eye was the fact that the videos happened to be of different artists & groups. Also, each of the visuals for the videos were pretty simple in appearance, but attractively executed so that I would immediately click on them regardless if I was familiar with the song or not….. and this is what I experienced: one click after the other, and the rest is as memorable as the after-party of your senior prom (one hell of a good blur).